|Most wines come from a handful of large beverage companies|
Long standing consumer trends indicate that we are buying more wine than ever before, even as industry consolidation continues with distributors and retailers(convenient supermarkets sell a lot of low to mid-priced wine). That means that the value oriented wine consumer does not have to search far or wide to begin to collect a selection of wines that will contribute to any meal or occasion. Once you find a place to store your collection that is out of the sunlight and in a stable environment(a ground-floor closet or dark basement corner), the game is on.
|Building a cellar starts with one or two bottles|
|Even in winter, we look towards new beginnings|
For the informed, clues can include a good vintage year for the producers region or a long-standing reputation for quality and value(Ch.Ste. Michelle or Ge'rard Bertrand); wines bottled by the producer or the domaine, or even a reliable importer(Winebow, Kermit Lynch) can also be informing. Increasingly, finding a reliable on-line flash site offering selections you routinely like can be of benefit to device-savvy collectors. At on-premise retail, those impulse wine buys can encourage us with promotional pricing or a prominent shelf-talker that trumpets its accolades. And, it all starts with one bottle that you don't intend to consume right away. Heck, by two. Before you know it, you are in the game, your stored wine collection is filling with a broad selection of values for almost any meal or occasion. You will have a quality wine to bring to a friends' dinner party or to share with that special someone. And that, value wine collectors, can be just the beginning.