|Austria's 'Heurigen' culture invites a celebration by the glass|
Fact is, there is sensual pleasure directly associated with a wine tasting experience. That joy of anticipation, the lifting of the spirit as you approach the pristine setting, and the excitement of discovery are only the beginning. Once inside, be it a mysterious cave or a patio with an inspiring view, or a neat interior that gets your design juices flowing, the variety and types of tasting experience can be varied and as comfortable a fit as our unique sense of style. There are stand at the bar community tastings, sit-ins at the casual comfort of a salon with new friends, or the ritzy upscale private tasting to temp our tastes. Each has its own attributes, but all aspire for the same result: to create a new fan, an ambassador for their brand, whether it be from the few bottles you take away or the unique wine club you can adopt. Many times, the selections offered at these smaller venues can be found in scarse other places, offering the buyer the bragging rights of 'exclusivity'.
|Tasting in moderation is a sensual social activity|
|Discovery in a glass is social and educational|
Raising a glass: Prost and Salute!